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As part of our service to you, all of our clients are offered a free consultation by Giorgio Cristafaro, who is one of the last remaining pizzaiolos of the Cristafaro family. He has had the pleasure of learning the traditional art of pizza craftsmanship taught by his grandfather Salvatore Cristafaro in Naples as a child before moving to Brooklyn NY in the late 1970’s. Giorgio has become the UK’s national pizza consultant, providing training and specialist knowledge to Hotels, restaurants and pizzeria’s across the UK and internationally.

What we offer:

All new clients of Finezza 101 are offered a free consultation by Giorgio as part of our commitment to you. Additional training can be provided to employees at all levels and experience in the industry. Giorgio is licensed to many restaurants and hotels which he regularly audits their service levels and product standards. This ensures that each business provides minimum standards and strict pizza quality.

Success Factors

Giorgio has transformed many businesses throughout his career, whether this is a restructure of the kitchen system or specific pizza training he has helped grow and maintain standards essential in meeting customer requirements and retaining loyalty. Many of these business now have several restaurants in the UK and internationally which Giorgio continues to audit and provide additional training to new and existing employees.

If you would like additional information about the services we can offer your business please email us at  [email protected]  or alternatively call 07593584753.

Out with the white, in with the pink

We have removed all standard unrefined bleached salt from our products in an effort to combat heart related illnesses

Raised blood pressure (hypertension) is the major factor which causes strokes, heart failure and heart attacks, the leading causes of death and disability in the UK.  There is also increasing evidence of a link between high salt intake and stomach cancer, osteoporosis, obesity, kidney stones, kidney disease and vascular dementia and water retention. Salt can also exacerbate the symptoms of asthma, Ménière’s disease and diabetes.

In response to this evidence, we introduced Pink Himalayan rock salt into our products.


In the same manner that vitamins and minerals are perfectly packaged in fruits and vegetables, because this salt was formed naturally the minerals within the sodium work in synergy.

(Synergy is the interaction of multiple elements in a system to produce an effect different from or greater than the sum of their individual effects.)

Iodine- Natural salts are rich in iodine, so it doesn’t need to be artificially added in.

Less sodium consumed per serving- Himalayan salt is made of the same components as table salt but since the crystal structure is larger than refined salt, and by volume- this salt therefore has LESS sodium per 1/4 t. serving- because the sea salt crystals or flakes take up less room on a teaspoon than highly refined tiny table salt grains.

Packs a hearty 80+ minerals and elements- Himalayan salts are mineral packed crystals which formed naturally within the earth made up of 85.62% sodium chloride and 14.38% other trace minerals including: sulphate, magnesium, calcium, potassium, bicarbonate, bromide, borate, strontium, and fluoride (in descending order of quantity).

Because of these minerals Himalayan pink salt can:

  • Create an electrolyte balance
  • Increases hydration
  • Regulate water content both inside and outside of cells
  • Balance pH (alkaline/acidity) and help to reduce acid reflux
  • Prevent muscle cramping
  • Aid in proper metabolism functioning
  • Strengthen bones
  • Lower blood pressure
  • Help the intestines absorb nutrients
  • Prevent goiters
  • Improve circulation
  • Dissolve and eliminate sediment to remove toxins

It is even said to support libido, reduce the signs of aging, and detoxify the body from heavy metals.

Why Table Salt is Inferior

Commercial refined salt is not only stripped of all its minerals, besides sodium and chloride, but is also chemically cleaned, bleached and heated at unnecessary high temperatures.

In addition, it is treated with anti-caking agents which prevent salt from mixing with water in the salt container. These agents also prevent dissolving within our system leading to build up and then deposit in organs and tissue, causing severe health problems.